EP64: The Customer Connection Formula with Liping Huang

In this episode of the Tech World Human Skills podcast, Ben Pearce and guest Liping Huang discuss the importance of technical folks building rapport and relationships with customers. We chat through practical tips for establishing strong connections, the significance of empathy, effective communication, and that technical skills alone are not enough.

 

Liping Huang has huge experience working with customer in tech roles.  She has been a solutions architect at Microsoft, solutions architect at Databricks and now runs Dataleaps. 

 

Show Links

 

Takeaways

  • Building rapport is crucial for success in customer interactions.
  • Technical knowledge is essential before engaging in pre-sales.
  • Empathy helps in understanding customer challenges and needs.
  • Effective communication involves making complex topics easy to understand.
  • Being likable and helpful fosters strong customer relationships.
  • Self-assessment is key to identifying areas for improvement.
  • Follow up on commitments to build trust with customers.
  • Creating reusable content can streamline customer interactions.
  • Understanding different audiences is vital for effective communication.
  • Continuous development is necessary to adapt to changing technologies.

 

 

Keywords

 

rapport, relationships, customer service, empathy, communication skills, technical skills, pre-sales, business relationships, customer interactions, professional development